1. OVERVIEW
This Privacy Policy describes how Slate Real Estate (“Company,” “we,” “us,” or “our”) collects, uses, maintains, and shares information when you use our website at www.slaterealestate.com (the “Site”) and any related real estate services (the “Services”).
By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with our practices, please do not use our Services.
Our Commitment: We are committed to protecting your privacy and handling your personal information with care, transparency, and in compliance with applicable privacy laws.
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
We collect information you voluntarily provide, including:
- Contact Information: Name, email address, phone number, mailing address
- Real Estate Preferences: Property type, price range, location preferences, timeline
- Financial Information: Pre-approval letters, income verification (when provided for transactions)
- Employment Information: When submitting job applications
- Communication Records: Messages, inquiries, and correspondence with our team
2.2 Information Collected Automatically
When you visit our Site, we automatically collect:
- Technical Data: IP address, browser type and version, operating system, device information
- Usage Data: Pages visited, time spent on pages, click patterns, referral sources
- Location Data: General geographic location based on IP address
2.3 Information from Third Parties
We may receive information from:
- MLS (Multiple Listing Service) systems and real estate databases
- Social media platforms when you interact with our social media presence
- Lead generation services and marketing partners
- Public records related to property ownership and transactions
3. HOW WE USE YOUR INFORMATION
3.1 Legal Basis for Processing
We process your information based on:
- Contractual necessity to provide real estate services
- Legitimate business interests in marketing and business operations
- Your consent for marketing communications and optional services
- Legal compliance with real estate regulations and reporting requirements
3.2 Specific Uses
We use your information to:
- Provide Services: Property searches, market analyses, transaction management
- Communication: Respond to inquiries, provide updates, send service-related notifications
- Marketing: Send newsletters, property alerts, and promotional materials (with consent)
- Business Operations: Website analytics, service improvement, customer support
- Legal Compliance: Maintain transaction records, comply with real estate regulations
- Security: Prevent fraud and protect our systems and users
4. HOW WE SHARE YOUR INFORMATION
4.1 Real Estate Industry Partners
We share information with:
- Multiple Listing Services (MLS) for property listings and market data
- Other Real Estate Professionals when representing you in transactions
- Mortgage Lenders and Title Companies during transactions (with your consent)
- Home Inspectors and Appraisers when coordinating services
4.2 Service Providers
We work with third-party vendors who help us operate our business:
- Customer Relationship Management (CRM) systems
- Email marketing platforms and communication tools
- Website hosting and analytics providers
- Payment processors for transaction-related payments
All service providers are contractually bound to maintain confidentiality and use information only for authorized purposes.
4.3 Legal Disclosures
We may disclose information when:
- Required by law, regulation, or court order
- Requested by law enforcement agencies
- Necessary to protect our rights, property, or safety
- Part of a business transfer or acquisition
- To prevent fraud or security threats
5. DATA RETENTION
We retain your information for the following periods:
- Active Client Records: 7 years after transaction completion (Texas real estate requirement)
- Marketing Contacts: Until you opt out or request deletion
- Website Analytics: 2 years for operational insights
- Employment Applications: 1 year after application submission
- Communication Records: 3 years for business continuity
After retention periods expire, we securely delete or anonymize your information unless longer retention is required by law.
6. YOUR PRIVACY RIGHTS
6.1 Access and Control
You have the right to:
- Access your personal information we maintain
- Correct inaccurate or incomplete information
- Delete your information (subject to legal retention requirements)
- Restrict processing for specific purposes
- Data Portability – receive your information in a portable format
- Opt-out of marketing communications at any time
Texas-Specific Rights
As a Texas resident, you may have additional rights under state privacy laws. We will honor all applicable state privacy protections.
6.3 How to Exercise Your Rights
To exercise these rights, contact us at:
- Email: ingo@slaterealestate.com
- Phone: (817) 771-8377
- Mail: Privacy Officer, Slate Real Estate, PO Box 527, Springtown, TX 76082
We will respond to requests within 30 days and may require identity verification.
7. COOKIES AND TRACKING TECHNOLOGIES
7.1 Types of Cookies We Use
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
- Marketing Cookies: Track preferences for targeted advertising
- Social Media Cookies: Enable sharing and social media integration
7.2 Cookie Management
You can control cookies through:
- Browser Settings: Most browsers allow you to refuse or delete cookies
- Opt-out Tools: Direct opt-out options for analytics and advertising cookies
- Cookie Preferences: [If implementing a cookie banner, reference it here]
Note: Disabling essential cookies may affect website functionality.
7.3 Third-Party Tracking
We use:
- Google Analytics for website usage analysis
- Facebook Pixel for social media advertising
- Lead tracking services to measure marketing effectiveness
8. SECURITY MEASURES
We protect your information through:
8.1 Technical Safeguards
- Encryption: SSL/TLS encryption for data transmission
- Secure Storage: Encrypted databases and secure cloud storage
- Access Controls: Multi-factor authentication and role-based access
- Regular Updates: Security patches and system updates
8.2 Administrative Safeguards
- Employee Training: Regular privacy and security training
- Access Limitations: Need-to-know basis for accessing personal information
- Background Checks: For employees handling sensitive information
- Incident Response: Established procedures for security breaches
8.3 Physical Safeguards
- Secure Facilities: Locked offices and restricted access areas
- Device Security: Encrypted laptops and mobile devices
- Document Security: Secure filing and proper disposal of physical documents
8.4 Incident Response
In case of a data breach, we will:
- Contain the incident immediately
- Assess the scope and impact
- Notify affected individuals within 72 hours (if required)
- Report to appropriate authorities as required by law
- Implement additional safeguards to prevent future incidents
9. THIRD-PARTY SERVICES AND LINKS
9.1 Third-Party Websites
Our Site may contain links to other websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.
9.2 Social Media Features
Our Site includes social media features (Facebook Like, Share buttons) that may collect your IP address and set cookies. These features are governed by the privacy policies of their respective companies.
9.3 Advertising Partners
We may work with third-party advertising companies that use cookies and similar technologies to serve relevant ads based on your interests.
10. CHILDREN’S PRIVACY
Our Services are intended for adults (18+) and real estate professionals. We do not knowingly collect personal information from children under 13. If we discover we have collected information from a child under 13, we will delete it immediately.
11. DO NOT TRACK
Currently, our systems do not respond to “Do Not Track” browser signals. We collect and use information as described in this Privacy Policy regardless of Do Not Track settings.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make material changes:
- We will update the “Last Updated” date
- We will provide prominent notice on our website
- We may send email notifications to registered users
- Continued use of our Services constitutes acceptance of the updated policy
13. CONTACT INFORMATION
13.1 Privacy Officer
For privacy-related questions, concerns, or requests:
Email: info@slaterealestate.com
Phone: (817) 771-8377
Mail: Privacy Officer, Slate Real Estate, PO Box 527, Springtown, TX 76082
13.2 General Contact
Primary Contact: info@slaterealestate.com
Business Address: PO Box 527, Springtown, TX 76082
13.3 Response Time
We will acknowledge privacy requests within 5 business days and provide a complete response within 30 days. For complex requests, we may extend this period by an additional 30 days with notice.
This Privacy Policy is effective as of September 24, 2025 and supersedes all previous versions.